One of the first bits of advice most people will tell you about becoming a blogger/influencer is to be original. Have an original point of view, create original content, be different!
What they might leave out is certain posts do better than others. For example I know my posts do better when they are full outfit photos, in heels and in aspirational London locations. Extra points to photos with something clearly designer. So that means to get likes/ exposure it helps to create that kind of content. The problem is when other bloggers also have audiences with similar tastes. There will always be differences, some peoples selfies do better (I am not one of those people and I am hurt) some peoples detail shots do well etc. But the long and short of it is this means we are creating similar content to market to our similar audiences.
On top of this when you are an ‘influencer’ it doesn’t mean that you are immune to being influenced. In fact it possibly makes you more susceptible, all those hours scrolling. This results in influencers being influenced by each other and so the originality of content takes another hit. Did I buy Gucci tights just because Lorna Luxe had some? Yes, yes I did.
Theres nothing wrong with this! Everyone has such gorgeous content and of course its not all the same. But It is a little bit funny to see this at the top of my instagram feed.
5 blondes with natural waves and hand on hair head tilt poses. When you click on these girls pages they are actually very different and all create unique and beautiful content but the similar profile pictures did give me a giggle since I was writing this post.
Personally I’ve given up on originality. I think it might possibly be, dare I say, overrated. The real tea is to succeed in blogging you don’t have to be completely original. I think it helps to put your own spin on things of course but you don’t necessarily have to create something totally new.
Immature poets imitate; mature poets steal; bad poets deface what they take, and good poets make it into something better, or at least something different.”
(Did I just use a T.S. Eliot quote to talk about taking outfit photos for instagram? Am I pretentiously middle class?) Answer to both is yes, probably.
My point is: don’t feel pressured to come up with something completely different and totally original that no blogger has ever done before. Sure you might strike gold and be the next templates girl or fashion in flux and her getting dressed videos, but quite honestly it is much more likely that your audience won’t respond to it, they are there because they love the content you are already doing!
Of course you will be inspired by other creators. You will be influenced too. But copying exact concepts and stealing ideas is never a good look. Instead tailor what you are inspired by to your own content style, improve it, make it yours.
You don’t have to be something completely new to be remarkable.