Recently the blogging conversation has been centred around archaic attitudes to the profession started by that awful hotel. People seem so surprised to find out that blogging is my full time job, that I make a living from 'pratting about on the internet'. So this blog post contains a little info on what the job of blogging actually is as well as my thoughts on the whole 'its not a real job' stereotype.
When I tell people what I do for a living usual comments include: 'Oh I'd love to get free stuff too' 1. If you get into blogging for 'free stuff' you won't make it 2. It's not 'free' you earn it. On average brands make 6X what they invest in influencer marketing, you need to work to make brands the money they invest in you. I've had some people say 'So is there even much money in this?' Yes there is! I know working from home on the internet seems very scam-y but all it is is creating your own online 'magazine' (the closest thing I can liken it to) and charging for advertising. Except you do all the work. Up until now brands were forking out mega bucks creating advertising campaigns to feature on billboards and in magazines, now with influencer marketing they just pay each person to create their own advertising for the brand that's specifically targeted to what their audience responds to best. For example I know my followers respond best to outdoor street-style shots and neutral colours so that's what I'd create for a brand, whereas a different influencer may be more suited to close up details and bright colours and that's what they could create for the same brand. This way brands reach the same amount of people if not more than they would in a magazine, they have content created for them by lots of talented people and they have guarantees that the content created will resonate with each audience respectively. This all means they save on their own time and they make a lot in sales. I've gone off topic slightly..I'm meant to be talking about the comments I get when I say I'm a blogger. The one that seams to always get me (and it's the most common) is 'but it's not like a real job is it?' Um yes. If I was writing for someone else and getting paid is that a job? Yes If I was paid for modelling is that a job? Yes If I was a photographer is that a job? Yes So why is it not a 'real job' if I'm doing those things for myself and still getting paid? I have a feeling this has something to do with bloggers being mostly young women, women who are into typically female things like fashion, interior design, beauty etc. People underestimate us and so many people don't seem to realise that the world is different now and people are creating businesses from being creative online whether you're a blogger or a YouTuber on Instagram/Snapchat personality. As a society we should be thrilled that creative people have found a way to thrive in the modern day.
However I do think bloggers ourselves are partially to blame. We make our content look deliberately effortless. We make it look like we're just going about our day snapping a quick pic here and there. In reality it's like the pictures control how our day goes.
Blogging is the same as running any business by yourself, you have to be 100 different people with different roles all the time. It takes a lot of time and energy to be a blogger. It just baffles me that people with no knowledge of a profession can make judgements saying it's 'easy' or 'a cop out'. One comment under the hotels Facebook post read 'wait so all bloggers do is write on the internet? I do that on Facebook everyday!' Oh Hun, that's the same as me saying 'Being a mechanic must be so easy! I know how to jump start a car!'
In this age of social media giving everyone a voice we have our good sides like people raising money for the needy or finding lost relatives via twitter and we have our bad sides like grown adults sending a 22 year old girl death threats because they don't understand her profession. I think all we can take away from the hotel v. Blogger drama is to have a different perspective on the lives of others. Too many of us only see the world from our own eyes and we must remember that we aren't the only ones. Most importantly of course it's great that we can get our voices heard through social media, but that doesn't mean we need to speak about everything especially when we are grossly uninformed.
P.s. I'm not saying blogging is saving lives but it's providing some well needed entertainment to people who never felt included in fashion magazines. There was a gap in the market and we took the opportunity. Magazines used to have a monopoly on reaching fashion audiences and now they don't. We've closed their big offices and we're taking their brand partnerships, so don't try and tell me it's not a real job when the industry has so much traction.
Photography by @Katiepenny